Rules and ethics
How UK GDPR and PECR change what an attribution claim can say
Marketing analytics claims in the UK must be tied to a lawful basis under UK GDPR and PECR consent records, with ICO accountability evidence held on file.
Topic
attribution claims
Rules and ethics
How CMA and DMCC rules affect attribution claims in UK advertising
Marketing analytics claims face CMA, DMCC 2024 and ASA scrutiny: here is what UK advertisers must prove when they attribute results to marketing.