Rules and ethics
How UK GDPR and PECR change what an attribution claim can say
Marketing analytics claims in the UK must be tied to a lawful basis under UK GDPR and PECR consent records, with ICO accountability evidence held on file.
Topic
ico
Tools and providers
How to check a US attribution vendor's data transfers from the UK
Attribution software due diligence for UK buyers: checking US vendor data transfers against the UK-US data bridge, ICO guidance and standard contractual clauses.