Rules and ethics
Marketing analytics governance in GA4 for Scottish campaigns
Marketing analytics governance in GA4 for Scottish public campaigns, with practical controls for access, events, retention, consent and attribution evidence.
Topic
marketing analytics
Rules and ethics
How UK GDPR and PECR change what an attribution claim can say
Marketing analytics claims in the UK must be tied to a lawful basis under UK GDPR and PECR consent records, with ICO accountability evidence held on file.
Rules and ethics
Marketing analytics for Scottish and Welsh campaign attribution
Marketing analytics for Scottish and Welsh campaign attribution: GA4, Adobe and Matomo splits, Welsh-language fields and labelling rules for published claims.
Rules and ethics
How CMA and DMCC rules affect attribution claims in UK advertising
Marketing analytics claims face CMA, DMCC 2024 and ASA scrutiny: here is what UK advertisers must prove when they attribute results to marketing.
Rules and ethics
Marketing analytics across Belfast and Ireland
Marketing analytics across Belfast and Ireland: practical guidance on consent, data transfers and attribution for campaigns spanning two jurisdictions.
Measurement
Marketing analytics attribution in Birmingham and Liverpool
Marketing analytics for Birmingham and Liverpool retail and event attribution, with platform workflows, regional media and local data sources.
Measurement
Why a London attribution benchmark does not transfer to England's regions
Explains why a London attribution benchmark does not transfer to England's regions, covering population, publisher mix, time of day and a modelled rebuild.