Rules and ethics
How UK GDPR and PECR change what an attribution claim can say
Marketing analytics claims in the UK must be tied to a lawful basis under UK GDPR and PECR consent records, with ICO accountability evidence held on file.
Topic
pecr
Rules and ethics
Cookieless attribution in the UK: how does it work?
Cookieless attribution in the UK explained: how PECR and UK GDPR shape first-party data, server-side tracking and modelled reporting for marketers.
Rules and ethics
Server-side tracking attribution UK: implementation steps
Server-side tracking attribution in the UK: how PECR, UK GDPR and consent mode v2 shape implementation, with steps for mapping events and testing consent.