Rules and ethics
How UK GDPR and PECR change what an attribution claim can say
Marketing analytics claims in the UK must be tied to a lawful basis under UK GDPR and PECR consent records, with ICO accountability evidence held on file.
Topic
uk gdpr
Tools and providers
Attribution reporting templates UK: examples for agencies
Attribution reporting templates UK: what agencies put in client dashboards, Looker Studio builds and attribution reports, with data rules and delivery steps.
Measurement
B2B lead attribution examples for UK marketing teams
Practical B2B lead attribution examples for UK marketers, covering lead source tracking, CRM attribution and sales qualified lead data under UK GDPR.
Measurement
How to set up GA4 data-driven attribution for UK sites
Set up GA4 data-driven attribution on UK sites: the exact Admin path, Consent Mode v2, PECR and ICO consent guidance, and a settings checklist.
Rules and ethics
Server-side tracking attribution UK: implementation steps
Server-side tracking attribution in the UK: how PECR, UK GDPR and consent mode v2 shape implementation, with steps for mapping events and testing consent.